On July 12, 2024, the "Yue Xiang Zhijindong Cave, Beyond the Cave There Is No Cave - The Inauguration Ceremony of the Marketing Center for the Guangdong-Hong Kong-Macao Greater Bay Area and the Hot Sales Month" were launched at the Guangzhi Travel Haizhu Square flagship Store under Lingnan Group. The leaders and representatives of Guizhou Zhijindong Cave Tourism Development Co., Ltd. and Guangzhou Travel Service, along with media friends and citizens from the Greater Bay Area, witnessed the unveiling and operation of "2024 Enjoy Zhijindong Cave, No Cave Beyond the Cave - Marketing Center of the Guangdong-Hong Kong-Macao Greater Bay Area". Subsequently, the "Guizhou Zhijindong Cave Hot Sale Month Event" was officially launched, and generous on-site and registration gifts were prepared for the citizens of the bay Area.

Guangzhou Travel Service introduced that it has continuously responded to the national rural revitalization strategy. Since 2016, it has sent more than 600,000 tourists to Guizhou. In 2021, Guangzhou and Bijie formed a cooperative and targeted assistance relationship between the eastern and western regions. As an important part of tourism in Guizhou, Bijie has always been a key stop on the travel itinerary of this agency in Guizhou. From March to April every year, it is the blooming period of the hundred-mile rhododendron in Bijie. Relying on the seasonal resources and local characteristics of Bijie, Guangzhou Travel has planned and launched the "【 Cherry Blossom Journey in Guizhou · Blooming for a Hundred Miles 】 4-6 Days in Qiannan and Bijie" themed package route. With the main line of "Double Appreciation of Hundred-Mile Rhododendron and Plain Cherry Blossoms", it offers a 5-hour in-depth exploration of the world's vast and diverse original rhododendron forest belt - the Hundred-Mile Rhododendron Scenic Area. At the same time, it has added highlights such as enjoying rape flowers in Yunfeng Tunpu, upgrading to a super luxury hotel in Anshun for one night, and giving a dried rose hip gift package to those who sign up. From March to April this year, the growth rate has increased by 40% compared with the same period last year. At present, the travel routes in Guizhou that include Bijie, based on differences in hotels, itinerary arrangements, and dining standards, have covered three grades: "classic", "elegant", and "Praise", meeting the travel needs of different tourists. In the second quarter of this year, it set a sales record of receiving hundreds of customers within a week.

Zhijindong Cave Global Geopark is characterized by typical karst landforms, and its features can be summarized as "large, unique and comprehensive". Zhijindong Cave, with its unique karst caves and canyons as the main body and combined with the ethnic minority customs, has a very high degree of integration. It is a world geopark that integrates scientific research, science popularization, sightseeing and leisure vacation. It has profound scientific connotations, strong local ethnic characteristics, rich cultural atmosphere and great value for sightseeing and science popularization. Zhijindong Cave Global Geopark  has a subtropical plateau climate with an average temperature of 14.1 degrees Celsius. It is neither extremely cold in winter nor extremely hot in summer, enjoying a pleasant climate. It boasts a good natural ecological environment, a profound historical and cultural heritage, and abundant tourism resources. It is hailed as "a great wonder on the planet", "a treasure house of underground art", "the No. 1 cave in the world", "a karst museum", etc., due to its grand space, strangely shaped scenery and rich in-cave landscapes.

摄影：段彪

Liu Haibo, the vice chairman and general manager of Guizhou Zhijindong Cave Tourism Development Co., LTD., said that as the summer vacation of 2024 is about to fully kick off, Zhijindong Cave is targeting the largest tourist source market in China - the Guangdong-Hong Kong-Macao Greater Bay Area. Relying on the brand influence, market appeal and channel customer acquisition power of Guangzhou Travel in the tourist source market of the bay Area, the two sides have joined forces. Jointly build the "2024 Guangdong Enjoy Zhijindong Cave, Beyond the Cave There Is No Cave - Marketing Center for the Guangdong-Hong Kong-Macao Greater Bay Area" at the Guangzhou Travel Service Haizhu Square Flagship Store, enabling the citizens of the bay Area to more conveniently and comprehensively understand the tourism information of Bijie, attracting more citizens of the Bay Area to know, understand and visit Bijie, and promoting the high-quality development of Bijie's culture and tourism. During this year's summer vacation, in order to allow tourists to have fun and enjoy themselves to the fullest, Bijie will launch a one-month city-wide torch carnival and summer vacation tourism series of activities under the theme of "Natural Coolness · Bijie Excitement". To stimulate the enthusiasm of travel agencies across the country to "attract tourists to Bijie", Bijie has issued the "Bijie City Incentive Policy for Travel Agencies to 'Attract Tourists to Bijie'". A series of "promotional gift packages" will be established, including domestic group awards, torch Carnival and Summer Resort season customer attraction awards, Hong Kong, Macao and Taiwan customer attraction awards, foreign customer attraction awards, off-season promotion customer attraction awards, and east-west cooperation customer attraction awards. The implementation period will be from July 1, 2024 to February 28, 2025.

Based on this cooperation, Guangzhou Travel has launched a series of in-depth and family-tour routes, including "【 Classic · Deep 】 5-day High-Speed Train Tour from Bijie, Hezhang to Anshun, Guizhou", "【 Fashionable · Deep 】 5-day High-Speed Train Tour from Bijie, Tongren to Kaili, Guizhou", and "【 Light Luxury · Family Tour 】 5-day High-Speed Train Tour from Bijie to Anshun, Guizhou". The route incorporates two core scenic spots, namely the newly promoted 5A-level scenic area in Bijie, the Zhijindong Cave Global  Geopark, and the 100-mile Gallery of the Wujiang River Source. It attracts tourists to sign up through a month-long product sales period and a 200-yuan discount upon registration. Meanwhile, the event site also prepared generous arrival gifts and registration gifts for tourists - a portion of fragrant rice was given to those invited to attend. Sign up for the designated route and get a free portion of traditional peanut oil.

Jiang Xianghua, the person in charge of domestic Tours at Guangzhou Travel, said that the unveiling and operation of the "2024 Guangdong Enjoy Zhijindong Cave, Beyond the Cave There Is No Cave - Marketing Center of the Guangdong-Hong Kong-Macao Greater Bay Area" marks the official launch of the cooperation between the two sides in 2024. Next, both sides will take the marketing center of Zhijindong Cave Global Geopark in the Guangdong-Hong Kong-Macao Greater Bay Area as the starting point, radiate to the Greater Bay Area, deepen cooperation, and continuously enhance the popularity of Zhijindong Cave in the Greater Bay Area market through publicity and promotion, promotional offers and other means, to contribute to the high-quality development of culture and tourism in Bijie. On July 24th, the agency will also launch a series of hit products featuring "two core scenic spots, namely the 5A-level Zhijindong Cave Scenic Area in Bijie and the 100-Mile Gallery of the Wujiang River Source". Through in-depth new activities such as "19℃ Cave Sky cooling off, cruise to enjoy the Wujiang River Source, and multi-angle check-in at the Wujiang River Gallery", it aims to attract tourists from the Greater Bay Area to Bijie for summer retreat and coolness