Today (the 12th), Zhijindong Cave and the publisher of Chinese National Geography signed a strategic cooperation agreement.
Yang Zhou, Deputy Secretary of the Party Committee of Bijie Culture and Tourism Group Co., Ltd., and Li Shuanke, President of the publisher of Chinese National Geography, signed the agreement on behalf of both parties. This marks the official launch of long-term in-depth cooperation between "China's Most Beautiful Karst Cave" and a top-tier domestic geographical and cultural IP.
The future of Zhijindong Cave will be even more promising!
Focusing on the brand upgrading of Zhijindong Cave, the two parties will conduct in-depth cooperation in diverse fields—including hosting themed photography competitions, building distinctive cultural and tourism IPs, developing study-travel bases, creating scientific content, constructing interactive check-in scenarios, designing sports-tourism integrated activities, and carrying out joint brand communication—to build a domestic benchmark for geological cultural tourism.
Chinese National Geography will mobilize professional resources to provide comprehensive support for key projects in Bijie, such as the Jiudongtian Scenic Area, the Wujiangyuan Baili Gallery Scenic Area, and the Xiangshuitan Music Festival. The support will cover fields including scenic area planning and design, resource protection, operation management, brand building, event planning, and professional talent recommendation, so as to promote the clustered and high-quality development of Bijie's cultural and tourism resources.
In the future, both parties will continue to deepen their cooperation, refine cooperation measures, and jointly explore new paths for the integration of culture and tourism, ensuring that the natural beauty and humanistic charm of Zhijindong Cave continue to shine brilliantly.
